Substance behind the Big Data hype

More evidence that backs up that big data adoption is on the rise, this week Gartner joins in. Last week I wrote a post on how Big Data adoption is rising according to a survey conducted by NewVantage Partners among Fortune 1000 C-Suite executives and executives with responsibility for big data. The survey said that 68% of executives expect that their organizations will invest greater than $1MM in 2013, with the number rising to 88% by 2016. You can read all the details in this posting. This week Gartner published the results from their survey. I wanted to highlight what my take-aways are.

Opportunity with Big Data

First off, they found that information and business leaders most often associate the term "opportunity" with "Big Data." Obviously this 'positve connotation' works well for a technology on the rise. The main conclusion is that investments in Big Data will continue to rise in 2013, with 64% of organizations investing or planning to invest in Big Data technology compared with 58% last year. Investments are led by media and communications, banking and services. Planned investments the next two years are highest for transportation, healthcare and insurance.

So here's how 2012 and 2013 compare:


Here's how investments in different industries compare:


Improving customer experience is the top priority:


What are the main challeges for big data deployment?


Checklist of twenty questions

The survey shows that Big Data is still in its early stages. Only 8% of respondents has a big data solution in place. Organizations seem to struggle with determining how and where to find value. Enhanced customer experience is the top big data priority, with process efficiency close behind, that suits most cases we came across in our research. For all results and insights, visit the Gartner blog. Our fourth report on big data deals with the technical and organizational implications that companies need to deal with to unlock their big data potential. The report offers a checklist of twenty questions, that answer whether or not you are properly situated to tap into the Big Data potential, and of where the possible challenges may lie. The new rules focus on business tranformation, technological improvements and new ways of discovering data.

Get the fourth Big Data report via the download button on the upper right.