Arnd Brugman - recently I had another talk with a marketing manager of a big company and we were talking about success of the App and the usage of the App.
Of course we also talked about the in-app metrics possibilities and the results. I was quite surprised when she told me that she measured everything inside the app. Wonderful, right? So I asked her what insights she got from collecting al the data and she said “None yet, I haven’t looked at the data.”
